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Each sample below was completed to show my copy skills.

Sample: Website Homepage Copy (Wellness Brand)

Explore how I crafted a calm, confident homepage for a natural wellness brand—from tagline to call-to-action.

Sample: Email Newsletter (Fashion E-Commerce)

See how I used luxury language and urgency to help drive product interest and clicks for a fashion campaign.

Sample: Blog Post Intro (Fitness Coaching Site)

Check out this blog intro designed to hook readers, bust myths, and position a fitness brand as a trusted guide.

Sample: Instagram Carousel Copy (Skincare Brand)

See how I wrote short-form content that educates, inspires, and converts—one swipe at a time.

Sample: Label with Product Description (Luxury Candle Brand)

This elegant label blends product storytelling with rich sensory copy. Perfect for packaging and brand presence.

Sample: Email Marketing Service

Using strategies inspired by real-world brand campaigns like Acme’s loyalty email, I craft targeted email marketing that blends brand voice, urgency, and clear CTA hierarchy — all aimed at driving clicks, conversions, and customer retention.

Pens to Purpose

michelle@penstopurpose.com

484.566.3072

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