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Marketing Services Overview

Brand Messaging & Copywriting

Clarify your voice and communicate your value. From your tagline to your tone, we craft messaging that resonates with your ideal audience and sets the foundation for all your marketing.

Polish (Light Messaging Strategy)

Rate: $40–$45/hr

For brands needing clarity and consistency.


Includes tagline development, tone of voice guide, and homepage/mission alignment.


Best for: personal brands, rebrands, small business websites

Elevate (Full Messaging Package)

Rate: $50–$60/hr

For brands building from scratch or repositioning.


Full messaging strategy: tagline, brand voice, mission, elevator pitch, and core messaging pillars.


Best for: launches, rebranding, agencies, consultants


Content Marketing

Attract and educate with valuable content that builds trust. We help you plan, write, and repurpose content to engage your audience across platforms.

Polish (Content Refresh)

Rate: $35–$45/hr

For businesses with content that needs refining.


Blog edits, SEO-friendly rewrites, repurposing old posts.


Best for: blogs, info pages, content updates

Elevate (Content Strategy + Creation)

Rate: $45–$55/hr

For brands that need a full content pipeline.


Content calendar, topic ideation, keyword targeting, and original blog writing.


Best for: blogs, newsletters, long-form marketing


Social Media Marketing

Grow your brand and connect with your audience where they’re most active. Includes copy, content direction, and captions tailored to platform tone.

Polish (Social Copy Refresh)

Rate: $35–$45/hr

For brands needing strong captions and cohesive messaging.


Caption writing, hashtag research, and light content repurposing.


Best for: Instagram, LinkedIn, Facebook posts

Elevate (Content + Strategy)

Rate: $45–$55/hr

For brands seeking growth and consistency.


Includes platform strategy, content themes, campaign support, and post planning.


Best for: social campaigns, influencers, small business owners


Email Marketing

From welcome flows to launch sequences, emails should convert and connect. We create strategic email copy and campaigns that nurture your list.

Polish (Individual Campaigns)

Rate: $40–$50/hr

For brands sending standalone emails or monthly newsletters.


Includes subject lines, body copy, CTA, and formatting suggestions.


Best for: updates, announcements, promotions

Elevate (Full Email Flows)

Rate: $50–$60/hr

For automated sequences and branded flows.


Welcome, nurture, abandoned cart, product launches—mapped and written to convert.


Best for: product-based businesses, service launches


Launch Copy

Bring your product, service, or offer to life with persuasive, personality-packed copy across all touch points of your launch.

Polish (Single Launch Assets)

Rate: $50–$60/hr

For clients needing a landing page or one key email campaign.


Includes audience review, key messages, and one-time copy.


Best for: soft launches, beta invites

Elevate (Full Launch Package)

Rate: $60–$75/hr

For multi-platform launches with full strategy support.


Includes launch sequence, landing pages, sales emails, and ads.


Best for: full product/service launches


Copy Audit + Strategy

Get expert feedback and actionable steps to improve your copy. Perfect if you have content but aren’t sure why it’s not converting.

Polish (Copy Audit Only)

Rate: $40–$50/hr

For brands that need clear recommendations.


Includes annotated PDF or video review with fixes for clarity, tone, and structure.


Best for: websites, landing pages, email sequences

Elevate (Audit + Revamp)

Rate: $50–$60/hr

For businesses that want expert feedback + implementation.


Audit, rewrites, headline testing, and CTA upgrades included.


Best for: conversion-driven updates

All rates are estimates and may vary based on project scope, turnaround time, and level of strategic involvement required. “Polish” packages focus on refinement and light strategy, while “Elevate” packages provide in-depth support with high-touch deliverables. Custom quotes are available upon request.

Words that Speak. Stories that Sell

Turn your brand into a movement with purpose-driven marketing & copywriting that connects.

Book a Discovery Call

Pens to Purpose

michelle@penstopurpose.com

484.566.3072

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